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Encore Fest
2024-04-20

︎ Sophomore Typography Studio II
︎ Branding
︎ Poster Design

I designed a visual identity system for the fictional music festival Encore Fest. I developed a variable logomark, three posters, various mercandise, and brand guidelines.


Cool Japan
2024-03-12

︎ Sophomore Design Studio II
︎ 3D Object
︎ Parody

Tasked with transforming a government document to form a critical narrative, I transformed a document from Japan’s 2015 Cool Japan initiative to highlight the absurdity of an official attempt to commercialize national/cultural identity. 
The form of the piece appropriates the body pillow, an iconic piece of merchandise from the anime industry associated with “weeaboos” (extreme Japanophiles). The tension between the kitsch aesthetic of the piece and the document it presents creates a humorous dialogue.